My.roles To-Do App

ABOUT THIS PROJECt

MyRoles was a simple iPhone To-Do app that helped you keep balance in your life. We all play many roles in our lives (e.g. son, daughter, partner, friend, architect, healthy person, home owner) and in each one of our roles there are things we’d like to accomplish. MyRoles let you create your tasks by role, so you could keep the big picture in mind and maintain some balance in your life. The app was available on the App Store for 3 years, and was downloaded all over the world. The concept shown here was a proposed iPad version which never got built.

WHAT I DID ON THIS PROJECT

I conceived the idea for this app. I was the User Experience Designer, Product Manager, Creative Director & Marketing Manager

WHAT I LEARNED ON THIS PROJECT

More than any other project, MyRoles solidified my firm belief that capturing the essence of what an app needs to be is the single most important task when developing a product. Making something simple and intuitive is not easy - it’s hard. You’ll face tremendous pressure to add features, when what you really need to do is pare features that only serve as distractions to the core purpose of the app.